A large interview with Pete Hines showed up at Ripten:
Zungre: Well, one thing I noticed when we saw the trailer, which was amazing by the way, hilarious…
Pete Hines: Thanks.
Zungre: …was what the announcer said when he was talking to little Sally. “Hey little Sally, you can find that special someone in the vault” and repopulate the earth and it shows the babies popping out. And she’s all unsettled. But does that play a part in the game? What’s the sexual tone of the game?
Pete Hines: It’s pretty mild, we don’t go overboard. We focused more on the violence and the struggle to survive in this world, as opposed to people trying to make a living as porn stars or whatever. It’s 200 years after the war and the world is not doing well. Humanity is not making a comeback, they’re barely hanging on. So it’s more about survival, as opposed to whackity-schmackity jokey stuff.
Zungre: Okay, so you’re not going overboard with the satirical.
Pete Hines: No that was really more designed to be like, you’re watching it as if it was made pre-war. They make a commercial where they don’t even know, they don’t even realize that that’s not appropriate and the dad and the daughter, you know, exchanging that really uncomfortable glance, as Dad’s thinking about his little girl and her repopulating the planet.
Zungre: Did you have a hand in creating that trailer?
Peter Hines: I did actually. I had this idea and I was talking with Todd and Emil Pagliarulo, who is our lead designer, in his office and I was like, “I want to do our trailer and I want to do a live action thing.” And I talked to the ad firm and they were like, “we love that idea, can you write it up?”
Zungre: Yeah, that’s awesome.
Peter Hines: So I wrote up the whole thing for it and they went and said, “uh, what you proposed would be awesome and it’d cost a bazillion dollars.”