Bethsoft Likes E3, Asks for Changes

From TechRadar comes this chat with Pete Hines:

Was E3 a success?

We asked Bethesda’s VP of marketing, Pete Hines (pictured) what he thought of E3 as a whole?

“I’m a firm believer that we need an E3,” Hines told TechRadar, “and I say that having just suffered through it, so I assure you the pain and wounds are still fresh!”

Concept needs tweaking

Does he feel that the show still has plays a valid role in the industry?

“We just can’t have it like this year,” Hines told us.

“It either needs to go back to an improved version of last year, or something closer to what it was but perhaps with some controls and boundaries put on it so the bigger companies aren’t strapped with trying to outdo each other with booths the size of a small city.”

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