Image Master Scorpion
There’s a new piece by Ryan M. Milner at Online Fandom, dwelling into the relation between Fallout fans and developers:
I think there’s something Bethesda, and producers of media texts in general, can learn from these observations. The Fallout fanbase (at least the majority of the vocal fanbase) has been wary of Bethesda’s handling of Fallout 3 for a while now. And time and exposure has only resulted in a stalemate, if not worsened relations. Part of me thinks that so many fans made up their mind so long ago that the only thing that would satisfy them was a Fallout 3 that looked just like Fallout 1 & 2, with no updates or changes. But another part of me wonders if the problem isn’t one of information and interpretation. Bethesda to date has released only a small number screenshots and one teaser trailer for a game that comes out in a few months. No beta test. No demo. No real glimpse into the process of creating the game. No invitations for input other than forum space and a character attribute contest where Bethesda picked the winner. All other information has been disseminated through third-party sources such as industry magazines. I think maybe Bethesda is ignoring the cardinal values of the Fallout community.
If fans thrive on knowledge, why not open up a bit? Maybe more disclosure about what Fallout 3 will look like would help. And maybe even more than content, openly discuss ideas. Ask for fan input, and give them detailed feedback about the process as you consider their suggestions and perspectives. I know that’s not the typical PR we see from most media companies, but helping fans feel like collaborators could do wonders. I understand why Bethesda might be skeptical about doing so. They’ve had to be on the defensive with the Fallout fan community since they got the rights to the game. But it seems like this wrong-foot start has been made worse by their guarded tone. When fans interpret this guardedness as disrespect, a vicious cycle ensues. Given how entrenched this pattern is between the two parties, I don’t see how a shift to an open exchange of knowledge could make the situation any worse.
Thought provoking stuff, really worth a read.