Bethesda Softworks, the developer and publisher of 360 hit Oblivion, is setting up a European division reports MCV – and the publisher is reportedly looking to buy European talent.
Although the move is not yet confirmed, the publisher has already hired Blast boss Sean Brennan as a consultant – he’s reputedly seeking a London HQ and recruiting staff.
Specifically, word is that Bethesday is looking for creative staff, with studio acquisitions and a new European development office ‘both looking likely’.
Until now, Bethesda has strictly operated in the US, and gone with other publishers such as Ubisoft and 2K to get its games out in other territories. It has an internal studio and also publishes games by other independent teams.
Going into the acquisition of development studios in Europe is tricky to say the least, but going into publishing in the Old Continent makes sense. Let’s suppose for a moment that Game A in the US market is sold at 59 dollars, and just for sake of the argument the publisher gets 10 dollars out of it. Selling 500000 copies makes a return of 5 million bucks.
Now that same Game A is sold at 59 euros in Continental Europe, and 59 Pounds in Britain, and Beth makes 10 Euros or 10 Pounds in each unity.
That makes a return of US$7.203.000 and US$10.237.500 respectively. Seems a good deal to me.
Of course I still feel this deal has more to do with the MMORPG market, for the PC and Consoles.